About
“Seeing Things”… literally through lenses; figuratively despite filters.
Tom Leu…?
Writer, photographer, and musician.
Produce inspirational writings and audio/video resources on personal development, persuasion, influence, and communication-related topics.
Professional public speaker, panelist, and event emcee.
Television talk show host for 5½ years.
College instructor with degrees in Psychology and Sociology.
An award-winning sales manager, account executive, and Director of Operations for two Fortune 500 companies.
Musician for over twenty years.
A lifelong student of music, music history, and the timeless principles of personal development. After years of ”doing” each of these things separately, I realized that by marrying the excitement and energy of rock-n-roll with powerful motivational and inspriational messages, the result would be a new and unique brand of success psychology called the RockStar Way™…
This is who I am and this is what I do…
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I’ve created a brand called the RockStar Way™ - this is the examination of the interplay & relationship between music (past & present/genre non-specific) and marketing (the art of influence & science of social psychology) as they affect, motivate, & influence individual and group behavior.
Topics chronicle the “soundtracks and scripts” that drive why people do what they do. Subject matter, articles and essays expose how the influence of music and marketing, either collectively or independently, persuade and shape popular culture.
Blending cutting edge & timeless principles of personal development drawn from the music industry, marketing philosophies, and motivational resources, readers come away informed, entertained, and inspired simultaneously.
Additionally, posts uncover the latest and lasting strategies, techniques, and philosophies demystifying the art and science of persuasion, influence, and communication.
Why? Because these are the only things that affect EVERYTHING!
Let me explain…
Do you realize that we’re all in sales? We’re all selling something to somebody most of the time. And since we’re all in sales, it’s paramount therefore to connect the dots and recognize that most life “success” comes down to the persuasion – which is a person’s individual ability to be persuasive and influential in their daily life. To attain the desired outcomes more than not. This can come only from being a student of, understanding, and eventually mastering, the various forms of interpersonal communication that all human beings share.
The quality of the sell (no matter what you’re selling) is equal to the quality of the persuasion.
Persuasion, influence, and communication (specifically inside music, marketing & motivation) are the whole ball game. These things factor into everything we do and don’t do. These are not some theoretical concepts that do not apply to real life. They affect all areas of life. They affect everything from who we vote for and who we date; to what we do or do not believe in, to what we buy or don’t buy at Wal-Mart. Perusasion, influence, and communication skills are at the heart of hope, encouragment, and inspiration for us all. These are important things.
Pay attention.
Too many persuasion and influence “experts” drown their information in academics. We get blogged down with writings that read like psychology research studies. And then we get all the reasons why this person is a guru in their field and somehow better than everyone else.
That’s all fine and good, but what does that have to do with me? This “impress you with all of my scholastic knowledge” approach is really a waste of everyone’s time, even when it’s well-intentioned. Most people don’t want, nor need to analyze and dissect all the technical psychology behind the techniques. If they do, they go to graduate school.
Most people don’t want psychology, they want solutions.
But in order to provide the solutions, you have to understand the psychology. That’s where I come in… → with a degrees in Psychology & Sociology, and over 20 years of professional sales, marketing & media experience, I’ve researched and applied, and am still researching, the social psychological principles behind the art and science of persuasion, influence, and the varied forms of interpersonal communication. My writings and live presentations share these strategies and techniques in an easy-to-understand and easy-to-apply fashion.
My goal is simple: to inspire initiative.
For right here, right now, in the real-world.
With less jargon, and more gist.
Are you ready?
the persuasion inside the music, marketing & motivation, the RockStar Way™ has already begun…
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Tom Leu is a writer, speaker, photographer, and teacher with degrees in Psychology and Sociology. Tom's RockStar Way™ brand uncovers the extraordinary "images" within music, marketing & motivation.
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RESOURCES
Musician’s Corner® AudioBook
Suite Oblivion Shine CD
Investing in You e-Book
MY OTHER PAGES
“ROCK STAR” T-SHIRT
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5:04 pm on July 24th, 2009
“They affect… what we buy at Wal-Mart”
Going even one step further, they affect whether we ever shop at Wal-Mart at all. A lot of my friends in Chicago adamantly refuse to even set foot in a Wal-Mart. They’d give you what would seem to be well-thought out reasons for this- that they don’t like what these megastores are doing to the small-business owners; the changing face of America and such. A few of the more pompous individuals (and I must admit that I was once guilty of this) would say that it’s about choosing to put a little more thought into your decision-making, even if it’s something relatively mundane like grocery shopping. And maybe that’s true, to a point. But if you delve a little bit deeper, I think you have to at least consider the possibility that the same techniques used to dissuade someone from shopping at Wal-Mart could be the very same as those used to persuade someone to shop at Wal-Mart, just with opposite details. People with their own interests, like labor unions for example, want to portray an anti-Wal-Mart stance as part of an overall hip, progressive, urban image.
And I definitely have to agree with you about the technical jargon approach. While I am interested in the subject, my eyes almost immediately glaze over when I get something that reads like stereo instructions. I think you hit the nail on the head when you went with the easy-to-understand/apply approach. It’s not enough to simply know something, you have to be able to transmit the information effectively in order for it to be received properly. There’s no point in sending a digital message if the people you’re trying to reach have analog receivers. You know what I mean? And that’s why I like your stuff; I can read it without going cross-eyed trying to understand it. That’s a beautiful thing.