crock stars

What often seems common in knowledge is uncommon in practice. Nowhere is this more evident than in what I call the "crock star" music business. I define "crock stars" as up-and-coming musicians who are basically full-of-it and full of themselves. The majority of what they tell you is a "crock." They embellish, blow up, exaggerate, over-state, or outright lie about their actual progress as musicians. They can't be told anything because (they believe) they already know everything. The truth is, they probably know a lot but don't know what to do with this "common sense."

Don't skip over the subtleties that produce real and lasting success as "common sense" - they're not that common. Common sense principles are ideas, thoughts, and concepts that are known AND acted upon. The vast majority of people, not only musicians, "know" things, but do not "do" them.

I have often defended the stuff that I write in my books and articles as common sense. If this stuff was so common, more of the artists and groups that I encounter would be more successful than they are. Knowing and doing are two different things.

Most artists want to know what to do, where to go, who to talk to, "so I can get my music out there and get heard." The problem is that they want a different answer than what's required for success in music. The answer isn't sexy, it isn't fast, it isn't exciting... that's why it's called WORK. And anything worth anything requires good old-fashioned hard work. Hard work that is combined with intelligent, consistent and creative marketing of yourself and your product.

So what's it gonna be? Are you willing to do what most others are not willing to do? Are you willing to find out what it's really gonna take to get to the next level? Are you willing to endure the dips, the peaks and valleys, the ebbs and flows required to break on through? If so, then get started... today!

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©2008 Tom Leu