Communichology™ = Communications-Psychology (the study of)
You and I must present well. Most people don’t.
“Presenting” well is about one’s ability to effectively and strategically manage their moments of output to influence the best outcomes.
Those who do this well will always pull ahead and eventually win the chess game of life.
Good communication requires preparation. Good communication requires anticipating moments, scenarios, and objections in advance. You have to consider the specific circumstances, situations, and scenarios that have influenced the status quo. Good communication is proactive, not only reactive. But great commuincation is both proactive and then effectively reactive as required. Good communication requires surrending self and embracing others’ needs first. This is counter-intuitive and something most people miss. The Communichology™ approach make this the target to hit.
Communichology™ = Where communication and psychology collide. It’s the study of human communication as driven by human psychology. It’s a dynamic discipline studying the artistic and scientific intersection of influential communication skills and persuasive psychology strategies. Communichologists talk shiFt, and teach how compelling communication skills married with provocative psychological insights produce relevant real-world results. >> Writings HERE.
There’s lots of communication skills information out there. This approach is unique because it addresses the underlying and internal human psychological tendencies that run underneath the external communication. In order to be an excellent communicator cross-situationally, one also has to be a student of human psychology… that is… to lean into really learning about how people tend to think , and then act, or vice-versa. It goes beyond just knowing, to truly understanding.
It’s simultaneously analyzing the (communicational) skill-set concurrently with the (psychological) mind-set.
Communichology™ taps into on the psychology underneath the communication. For every what there’s a why that we need to try to understand. Discarding this area is to do ourselves a great disservice in the grand scheme of things.
People “see” the world through filters they’ve learned and then layered into their perceptions. These perceptions in turn influence their perspectives which ultimately drive their behavior. Communichology™ goes back to the beginning to finagle the filters that are the fulcrum of this teeter-totter.
The psychology is the hardware that’s hard to reprogram; communcation is the software that’s more easily updated. The communication is the largely visible outer body of the vehicle… the psychology is the largely unseen internal engine underneath running everything. We’re all going somewhere. The question is where, and what does that look like (in advance of arriving)? Communichology™ is a way of thinking about and approaching situations… >> before, during, and after the situations arise.
Beyond run-of-the-mill “communications” coaching, talk(ing) shiFt via principles of Communichology™ focuses on raising awareness to: consider other approaches, techniques, and strategies; consider new ways of thinking about old things
“Understanding their psychology first helps you decide and define how you will best respond second. You can’t change them, but you can change your behavior in response to theirs for your best benefit.” – T. Leu
People: (by and large)…
> Are self-attentive/self-focused = out for #1
> Want attention/recognition from others and to be fascinating to others = need to be liked/loved
> Want to avoid pain first, and secure pleasure second = are chronically averse to change and risk
> Are often irrational = suffer from cognitive biases and distortions based on self-fulfilling personal preferences
> Frequently fail to fully consider other people’s perspectives and points-of-view = are insensitive to others’ needs
> As a result, are very often poor communicators = have multiple blind spots resulting from insufficient and/or inaccurate information
#1 and #2 are direct competitors = observation
Recognition of all the above and application of all below = opportunity
The “Communichology™ Significant 7” = temporarily subtract self…
The content here encourages critical thinking about our communications processes as they interrelate with our psychology. It also equips practitioners with strategies and techniques to apply on the job and at home. I highlight what goes wrong, why it goes wrong, and how to make it right. I use current research data, case studies, and interviews with experts to support the positions and assertions here.
Far from common sense, Communichology™ uncovers and discovers critical communications nuances and subtleties that most miss. A lack of these crucial competencies can derail careers and relationships. By applying the strategies and techniques presented here, you gain a plethora of advantages both personally and professionally.
As a college instructor for many years, I always told my students: “Everyone is in sales.” (Lots of skeptical looks always ensued…)
Whether you’re selling a product, a service, or yourself as a product or a service – we’re all in the sales business – selling something to somebody somewhere.
It flows in the following order: Communication → Influence → Persuasion → Sales
Kevin Hogan, a leader in the fields of influence and persuasion, reports the following:
What is persuasion? Persuasion is the purpose and intention of communication.
“If I can persuade, I can move the universe.” ~ Frederick Douglass
Everyone communicates with intentions (desiring a certain outcome). But not all communicate particularly well verbally, nonverbally, or written – to bring their intentions to full fruition.
Communication must be influential and persuasive to be great. And great communication also requires a keen understanding of human psychology and behavioral tendencies for it to be the most effective and allow a person to excel personally and professionally.
Can you be influential and not persuasive? Yes. (i.e. the lame-duck president of the company who has authority to make decisions, but inspires no one to greatness). Can you be persuasive and not influential? No. To persuade, by definition, is exerting influence – to move one in a direction; into action.
Unfortunately, little communication is truly influential → (having the potential power to convince or induce belief) – Influence is an art that has many forms, styles, and methods of delivery. Influence is the “what” of communication.
Influential communication has to build into persuasion → (cogent communication intended to move one to action) – Persuasion is a science with proven techniques and strategies. Persuasion is the “how” of communication.
Not all influential people can actually sell their ideas, close a deal, or peruade outcomes effectively. “Sales” is the result of powerful and persuasive influence. Communichology™ presents the most effective strategies and techniques to be both influential and persuasive within your many interactions, circumstances, and situations.
Why wouldn’t you…?