To escape criticism… do nothing, say nothing, be nothing.” ~ Elbert Hubbard
As a creator of any kind of content, the middle-ground is the dead zone.
Getting lovers gets you haters.
For the same reasons that you cause some to “love” you and what you do, you’re necessarily going to cause some to “hate” you and what you do.
This is good marketing.
This IS what you want…
“If you’re not generating a negative response from someone, you’re probably not fascinating anyone.” ~ Sally Hogshead
Don’t deliberately seek consensus nor controversy. Dissension gets attention but is often a cruel tool. But do recognize that being polarizing at times can be very positive for your purposes. Move away from the middle…
Examples that provoke strong love/hate reactions for many: Axl Rose, Nickelback, Rush, Kanye West, the Grateful Dead, Howard Stern, Simon Cowell, Russell Brand, Bill O’Reilly, Bill Maher, Ann Coulter, brussel sprouts, black licorice, Reality TV, televangelists, and on and on…
Understand that the mere presence of haters means you’ve struck a powerful chord. Internalize this as success, not failure, because you’re now finally on the radar.
Don’t hate the haters. They’re confirmation that what you’re doing has real merit. Their rabid rancor is the result of your compelling content.
Diplomatic, vanilla-flavored fluff isn’t going to get anyone’s attention anywhere.
This ISN’T what you want…
“There is no defense against criticism except obscurity.” ~ Joseph Addison
I’ll always advocate choosing to overcome critical adversity rather than endure habitual obscurity.
Resist the urge to please the majority.
Instead, persist in the urgency to please your minority… that niche you know digs what you do.
This will win you more fans than foes in the long run.
This may require a shift in perspective.
This may also require unapologetically growing a pair.
*You see, some will love that “ballsy” last line while others will hate it.
But I can’t care because this is how I think, how I talk at times, and who I am.
So, I love you lovers, and I love you haters.
Come one, come some… just come. Perhaps in pairs… 🙂