A million to one… are these the odds for success?

Not necessarily.

Hedge your bet by inverting this assertion. It should read one to a million…

In radio, DJ’s and hosts are trained to speak as if they’re broadcasting to an audience of just one person (note: not all professional broadcasters in radio I’ve worked with endorse this approach however. Some prefer to focus on a ‘small group’ of people instead of just one. Call it a “niche” perhaps).

Regardless, the idea is to keep the feel of the “conversation” intimate and personal. To establish and keep a connection… This philosophy is sage advice for any circumstance that involves interacting and influencing others.

The target audience needs to begin with just one.

Maybe it will get to one million, maybe it won’t.

Either way, it doesn’t really matter if what you’re doing really matters.

Matters to who?

To you.

Because if what you’re putting out there is important (to you), and if your content is impactful (to others), then the size of the audience, especially in the beginning, is less important than all of the aforementioned factors. If those elements are there, you will eventually attract interest. Many get this whole thing backwards. They’re planning for, and marketing to the big audience before they’re even sure who their small audience is.

Connecting with just one person…

Making a difference to just one person…

Impacting just one person…

Getting through to just one person…

Helping just one person…

… is the ONE thing worth millions.

The world tells us that the numbers matter; the heart tells us that they don’t.

So work toward being one in million, instead of worrying about a-million-to-one odds.

Odds are, the truth of the matter… your truth within the matter… is what really matters most.

Stay tuned-in…