Three-Sixty-Self

Hard truth: People are self-centered more than they’re not.

Everyone’s favorite subject is themselves; whether they admit it or not. **Think about it: you’re thinking about you and yours, much more than anyone or anything else, the majority of the time. Your day, your job, your money, your family, your friends, your food, your plans, your life…

It’s not negative. It’s normal. It’s survival. You have to think about these things to take care of the business of your life. To survive…

And as such, each and every person is therefore in the “sales” business.

And knowing this, and acting on this, gives you a huge advantage socially and professionally. It’s a core principle of Communichology™ that I write and speak on often.

Those who are truly successful at marketing, promoting, and persuading others understand one key distinction:

Whatever you do or produce has to make people feel something about themselves to get them to respond.

Be it hope or fear, it’s the feelings tied to their emotions that people actually “buy” (literally or figuratively).

Your offering (a product, service, or yourself) must move them emotionally first, before it will move them behaviorally.

Your offering must communicate something that is about them and for them.

If it’s about you or someone else, they’ll care less. They’ll get bored and move on. So if they believe it’s about them, they’ll stay tuned-in and interested.

Most people are most interested in that which relates to them and theirs. To fill their needs by increasing their pleasure and by reducing their pain. To discover ways to better their lives by enhancing what’s already good and/or by improving what’s not-so-good.

**All of life’s pursuits, passions, progress, and problems involve people endlessly searching for ways to fill these needs.

So you “make it” by filling a need and making it feel like it’s about them, not you.

Make someone feel and you’ve now made a fan.

To do this, you must…

Present the universal so that it’s perceived as personal.

Then they will pay attention. Then they will respond.

Which is what you want. Which is also what you need.

Because this isn’t about them. It’s actually about you.

It’s for you:

  • …to use
  • …to do
  • …what you need to do
  • …to feel the way
  • …you want to feel
  • …about you.

It’s a win-win.

And then it comes full circle, and then cycle begins again…

Stay tuned-in…

Please share and click HERE for info on my Communichology course.

Get my articles and exclusive content with science-based insights to shiFt your communication from adequate to ass-kicking!


 

It IS Self-Help!

The term “self-help” gets a bad rap all-too-often. It’s looked down upon by some as corny, ineffective, or worse… inconsequential.

Hardly.

What’s ineffective and very consequentially disastrous is denying that YOU are driving your own ship… that YOU can help yourself.

Relying soley on some external “source” for direction is foolish, misguided, and sometimes tragic.

Look at it again… I said: “relying SOLEY upon…”

Seeking various forms of outside counsel, guidance, encouragement, and support isn’t a bad thing in and of itself.

As long as this is done in addition to, and not instead of, the realization that only YOU have the power to change your reality and influence your outcomes… right here, right now.

So it IS about self-help! It has to be…

the shiFt:

Recognize that no one or no thing is going to truly be able to help you until you are willing to help yourself first.

This requires recognizing the difference between needing and wanting.

We all need lots of things. But until we want what we need, no changes are going to to happen. At least not long-lasting change.

This is much more than just personal development. This is about personal achievement. This is about actually accomplishing the goals you undertake both for business and for pleasure.

It starts with YOU, and your awareness, and your decisions, and your commitment to take the initiative to transform your lifestyle.

It’s an inside job.

Stay tuned-in…