The final Communichology™ concept, and the third of the three “Gets” requires much action over apprehension.

#3. Get after it.

Go APPLY all that you know. That’s code to go out and fucking do something. Don’t just talk about it. Too many people are blow hards who hardly demonstrate all that they supposedly know. Drives me nuts. It’s everywhere, and it’s exhausting.

There’s nothing more credibility-reducing than NOT practicing what you preach. If I don’t see evidence of your proclaimed knowledge, then I definitely don’t want you telling me about it. And vice-versa.

There’s a time to speak up, and then there’s the time to put up.

Know the difference and make a move.

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Another key concept of Communichology™, and the second thing to get of the three “Gets” requires much effort that many refuse to do:

#2. Get more accurate information.

Don’t just settle on shit you’ve been spoon-fed your whole life. Challenge the status quo if it doesn’t ring true for you (anymore). Challenge your certainty. Ask lots of questions. Do objective research. Be open to, and internalize facts vs. fables.

Kill your confirmation bias by committing to intention-resignation. Fall out of love with your preconceived notions and inbred belief systems. Explore data that’s readily available today more than any other days about any subject under the sun.

This is honorable and noble. Collect. Perceive. Then decide. Get more accurate information.

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Impactful Communichology requires you and I to “get” the (3) three “Gets” worth getting:

#1. Get over yourself

Admit when either A) you just don’t know something, or B) you’re just plain not sure. This requires that you sharpen your skill of humility. Lower your defenses by dumping the “common sense defense.” Increase your self-awareness. Embrace the fact that neither you, nor I or anyone else, is the alpha and the omega, and has all the fucking answers.

Do the research. Open yourself up to learning new things. Resist the urge to demonstrate contempt prior to investigation. Understand that knowledge acquisition is strength, not weakness. Understand that not knowing, is actually “knowing…” You don’t have to look far to see people bustling around bemoaning how others’ “just don’t get it.” Don’t be that person. Get over yourself…

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