TOM★LEU

Quality vs. quantity? Most will say the former is more valuable, yet I often see evidence of the opposite. There’s lots of quantity out there these days; with very questionable quality… especially with the rise and proliferation of “documenting” in the age of social media. Today, timelines are teeming with people babbling on-and-on about nothing of any real consequence beyond how they’re “feeling” at the moment, or whatever-the-fuck-it-is they’re doing, about to do, or just got done doing. It’s mind-numbing, but I guess that’s the point for some. But here’s the deal: It’s not compelling. It’s not contributing. It’s not valuable. It’s a fucking waste of time all in the name of posting anything that “shows what it’s really like behind the scenes of my life.” Unless you’re a celebrity to some degree, few give two shits what you’re doing day-to-day. But what’s worse is that many of these people actually believe they’re doing something worthwhile. They’re on a mission to “change the world…” Uh huh. All they’re really doing is broadcasting their own little poorly-produced reality show for their friends and family to consume and click “like.”

So obviously, I’m a big proponent of quality over quantity. The world doesn’t need more content. The world needs more compelling, provocative, and relevant contribution that adds VALUE to the audience for which it’s intended. Content that resonates and moves people to make the necessary changes to positively impact and improve themselves first, others second. Not to glorify the masses of mini-narcissists who simply know how to operate the latest fucking app. As a photographer, I’ve always clung to an anonymous quote I once heard: “Your portfolio is only as good as your worst photo.” Same goes for your online and social media presence. The world is full of stuff. Commit to fill it with good stuff.

Postscript: There are many, many “documenters” out there whom I follow and LOVE their daily/weekly contributions. They’re adding value and truly are changing the world. Obviously, they’re exempt from this rant. #keepthatshitup

Stay tuned-in…

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