Money. Power. Sex. Studies show that these are the three primary human motivators from which all other motivations stem. Everyone may not intellectually agree with them, but I’ll argue everyone emotionally understands them.
And therein lies the key distinction. Show someone how to enhance their ability to achieve one or more of these >> earn more money, increase your personal or professional power or position, be more attractive or more appealing to the object(s) of your affection or desires >> and you’ll have their attention. And getting others’ attention is the new currency in today’s content-soaked, attention-deficit, social media-saturated society.